Abstract: “Beck (Beck Hansen) is famous for his underground, anti-folk, alternative, dreamy-yet-hook-driven music. His first biggie was ‘Loser’ way back in 1994. But his ability to understand and reach his audience just went cosmic. He released a new album, but it’s not a record or a CD or a series of MP3 files. Something way better.” He produces an album completely made of paper, sheet music. In an age of music piracy, “Modern Guilt” and “The Information”, Beck produces an album that can only be heard by those that buy it and play it, or by those who listen to YouTube videos of those playing it. A possibly revolutionary idea that engages listens like never before.
Our Take: In an age of immediacy and internet psuedo-omniscience, it is important to find new ways to slow things down and get people engaging together offline. Maybe ironically, being able to do that in the right way might lead to better interaction online due to increased commonality in the real world. As nonprofits, it is important to look for better ways of engaging people (donors and beneficiaries alike) in ways that make them proud to belong with the people that believe in your organization and its cause. But don’t just look at internet posts, examine people themselves. They are the ones with self-contained pairs of both problem and solution.